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Barneys exec: Stay ahead of curve, take risks and provide experiences – Luxury Daily

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September 17, 2015

Barneys Electric Holiday window, 2012

Barneys Electric Holiday window, 2012

Barneys exec: Stay ahead of curve, take risks and provide experiences
NEW YORK – To maximize reach in the retail industry during holiday season, brands must find innovative ways to reach consumers and stay ahead of trends rather than merely following them, according to an executive from Barneys at the Luxury Retail Summit: Holiday Focus on Sept. 16.
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Luxury legacy created by brand mission and mythology
NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
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Future of luxury marketing is in HENRYs
NEW YORK – With retail sales flatlining, brands must appeal to a new demographic to sustain growth and forge relationships with the next generation of ultra-affluent customers, according to a senior executive from Unity Marketing at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
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Chinese consumers will double overseas spending by 2020: China Luxury Advisors
NEW YORK – Even in the midst of economic turbulence, Chinese shopping tourism is not going anywhere, according to an executive from China Luxury Advisors at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
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Brands must consider consumer preferences during holidays
NEW YORK – Luxury consumers have significantly different preferences from mainstream America and will conduct holiday shopping in a different manner, according to the founder of the Shullman Research Center at the Luxury Retail Summit: Holiday Focus 2015 on Sept 16.
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Retail experiencing exciting yet challenging times
NEW YORK – As the spending power of millennials grows, the already changing retail climate is going to require an overhauled strategy, according to panelists at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
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Jimmy Choo, Marc Jacobs and Parmigiani Fleurier – Live news
Luxury Daily’s live news from Sept. 16: Jimmy Choo captures bohemian ballet in Kate Hudson-backed edit; Marc Jacobs amps up runway show awareness via weeklong giveaway; Parmigiani Fleurier hosts horologists for a meal to fete Paris boutique.
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Richemont, demonization, Canadian real estate and Frankfurt Motor Show – News briefs
Today in luxury marketing – Weaker euro boosts Richemont sales in first five months; “Demonization of the rich” hurting luxury sales; Foreign buyers driving demand for luxury homes, Sotheby’s says; Electric cars and pure luxury rule at Frankfurt Motor Show.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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