Automakers’ mobile music tie-ins drive outreach to younger buyers
Car brands are building tie-ins with music offerings coupled with mobile and social platforms, taking control of content to reach younger buyers who resist traditional advertising campaigns.
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Dippin’ Dots treats customers to gamified loyalty program via augmented reality
Frozen confectionary treat Dippin’ Dots has launched what the brand claims is the first fully interactive mobile site that integrates augmented reality with a loyalty program to satiate consumer cravings for genuine connections.
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Movie theaters embrace mobile-enabled interactive ads for product sales
More than 2,200 movie theaters hope to soon enable moviegoers to snap pictures of interactive ads in their lobbies and on the screen with their mobile phone and be redirected to shopping sites where they can shop the looks of the characters in their favorite films.
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Toys R Us applies the sticky nature of mobile video in new ads
In its latest ad campaign, Toys “R” Us is tapping traditional television spots and social media networks in a cross-platform strategy that encourages consumers to share how toys inspire their everyday lives.
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Boston’s Restaurants & Sports Bar focuses on family with kids’ gaming app, augmented reality
In an effort to incorporate families into its marketing strategy, dining franchise Boston’s Restaurant and Sports Bar has launched a new kids program with mobile aspects, such as a game application and a 3D augmented reality game.
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Bon-Ton takes on bullies with mobile awareness campaign
Bon-Ton will launch a Facebook campaign aimed at raising awareness among youth about bully prevention, matching each social-media message with a $1 donation up to $15,000.
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Kmart’s hip-hop back-to-school videos center on street style
Retailer Kmart is promoting its back-to-school apparel and accessories collection with a YouTube video featuring a rap song performed by cafeteria staff that entices students eating lunch to join in and be excited for school.
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