Augmented reality vs. QR codes: Which delivers most bang for the buck?
QR code use skyrocketed last year because of how easy they make it for users to bridge real world and digital engagements. Augmented reality offers a more exciting way for brands to interact with consumers but may not be the right choice in all cases.
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Apps still present significant opportunities for marketers
As mobile continues to gain, marketers are beginning to explore emerging channels such as the mobile Web, video and social but recent numbers from Apple point to the continued relevance of apps as a marketing vehicle.
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Scope builds Facebook impressions through mobile advertising
Procter & Gamble’s Scope is relying on mobile advertising to help rack up Facebook “Likes” as part of a bigger social media-heavy multichannel campaign.
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IOS, Android, MetroPCS: News briefs
News briefs – IOS accounts for more than half of smartphone sales: report; Android smartphones top Europeans’ wish lists.
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