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Audio vs. beacons: Which is better at driving in-store engagements? – Mobile Marketer

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December 16, 2014

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Audio vs. beacons: Which is better at driving in-store engagements?
Beacons were the big story in 2014, but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
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Royal British Columbia Museum leverages beacons to enhance visitor experience
The Royal British Columbia Museum’s leveraging of beacons is enhancing the museum experience for visitors by letting them access information hotspots with additional text, images, audio and video.
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Marketers urged to more deftly tap consumer emotions on mobile: study
Emotions have the capacity to influence how people use mobile devices and applications, raising implications for marketers, according to a study by RealityMine Analytics.
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Alaska Airlines joins carriers deploying mobile inflight entertainment
Alaska Airlines is the latest carrier to join a growing number of airlines leveraging consumers’ mobile devices to stream inflight entertainment.
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Shazam extends multichannel reach to remain central to music listeners
Music recognition service Shazam is broadening its capabilities with a few new efforts, including a partnership with Digimarc, a digital watermarking technology provider, and the addition of new content and in-app listening experiences.
Please click here to read the entire story on Mobile Marketer

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