Gucci screens documentary at Haute Couture fashion week to reach niche audience
Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.
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Dior leverages celebrity interviews to continue Haute Couture conversation
French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.
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Guerlain fuses heritage with current campaigns on new Tumblr
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
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New York luxury hotels vie for influx of Super Bowl XLVIII fans
The Super Bowl is visiting the New York region for the first time and luxury hotels are not idly waiting for the traffic to come to them.
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Audi unifies consumer journey through dealership app
Audi of America is equipping dealership employees across the country with an iPad application that improves customer service and streamlines the car buying process.
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Armani, Chanel propel connection to awards season in February W
Giorgio Armani and Chanel are among the fashion advertisers that sought reader attention in the February issue of Condé Nast’s W magazine’s annual Movie issue to show its connection to Hollywood.
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Zappos Couture, luxury timepieces, Chanel and Tesla – News briefs
Today in luxury marketing – André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.
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Lessons from Luxury FirstLook: Strategy 2014: Part one
Today’s luxury market is dominated by cash over credit, quality over quantity, experiences over possessions, happiness over power, distinction over popularity, planning over impulse and fun over status.
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Mobile apps inspire next phase of retail personalization
Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.
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