Mercedes-Benz USA president: Great culture over strategy any day
NEW YORK – As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research’s Forum for Customer Experience Professionals: “Why Good Is Not Good Enough.”
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Customer-centric culture gives competitive edge: Forrester senior analyst
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
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Audi, BMW, Burberry leveraging digital to transform businesses
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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Fortnum & Mason offers Sunday delivery to better consumer relations
British department store Fortnum & Mason will be the first retailer to participate in the Sunday delivery option from Royal Mail Group’s Parcelforce.
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Emotion generated through consumer experience drives brand loyalty
NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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Build consumer experience in, don’t bolt it on
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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Lincoln releases interactive video to engage consumers with new vehicle
Lincoln Motor Company is engaging social media followers through a new interactive video for the 2015 Lincoln MKC.
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63pc of CMOs prioritize acquisition over retention: Forrester
NEW YORK – Brand resonance is the state when consumers would miss a brand if it disappeared, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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Luxury cars, Armani, Ferragamo and Lalique – News briefs
Today in luxury marketing – BMWs and other luxury cars leave pickups in the dust; With ‘Echoes of Armani’; Salvatore Ferragamo fall campaign revealed; Lot Watch: Christie’s Lalique sale.
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