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ASAP54 simplifies product discovery via color-based search – Luxury Daily

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May 27, 2016

YSL Beauty products can be found on ASAP54

YSL Beauty products can be found on ASAP54

50M emerging consumers accessible though entry-level products: Bain
The personal luxury goods market will likely continue to sustain its growth through the end of the decade, according to a new report by Bain & Company.
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Hermès likens leather goods to exotic flora in nature film
French fashion house Hermès is journeying into the tropical rainforest to stalk out accessories in the wild.
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ASAP54 simplifies product discovery via color-based search
Image recognition application ASAP54 is helping consumers wade through the immense options of colored cosmetics.
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MasterCard exec: Selfie payment verification is viable for in-app purchases
NEW YORK – A MasterCard executive at Mobile Moments NYC May 25 discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases.
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DuBois et fils sees accessibility as luxury’s new norm
Swiss watchmaker DuBois et fils is embracing the sharing economy with the launch of a rental program.
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Town & Country appeals to charitable readership in June/July issue
Lifestyle publication Town & Country’s June/July edition saw a 30 percent increase in advertising revenue versus the year-ago issue.
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Jaguar turns to lifestyle, obtainable pricing for newest models
British automaker Jaguar is unleashing the cats to promote its latest vehicles.
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GetMyBoat updates sector for youth-driven sharing economy
GetMyBoat is looking to disrupt the nautical world with its “Airbnb for boats” promise.
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Have a safe, relaxing Memorial Day weekend
Luxury Daily will not publish on Monday, May 30, in observance of Memorial Day. Thanks to all veterans for your service to our country.
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Chanel, Michael Kors, Lexus and Printemps – Live news
Luxury Daily’s live news from May 26 – Chanel reads into founder’s history with Venice retrospective; Michael Kors leverages localized appeal for Line debut; Lexus spotlights diverse perspectives in uplifting Web series; Printemps beautifies store windows through Madame Figaro partnership.
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Bulgari, China, fashion photography and BMW – News briefs
Today in luxury marketing – Bulgari aims to have up to 6 stores in Russia over 10 years; HSBC luxury analyst: China coming back, but Chinese are not; Fashion photographers return to film; BMW to appoint new finance and purchasing chiefs, report says.
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What Bono’s One campaign teaches us about business in the new economy
When Bono’s organization talks, people listen.
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New language of anti-authenticity
Consumers seek out brands with visions and pillars that are aligned with their aspirations, interests and what resonates with them on a deeper level.
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