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Artificial Life launches mobile commerce platform

February 2, 2010

Eberhard Schoneburg is CEO of Artificial Life

Eberhard Schoneburg is CEO of Artificial Life

Artificial Life Inc. has launched its Opus-M product, a modular, carrier-grade mobile commerce platform for business customers, content providers and consumers.

Artificial Life has worked for several years on the development and distribution of mobile games and applications for many mobile operating systems and platforms, having developed a catalogue of proprietary tools, technology and mobile products. Artificial Life designed Opus-M to meet customers’ needs for an mobile commerce platform that will drive sales and facilitate mobile integration.

“Opus-M is designed for companies that are aware of and would like to take advantage of the highly lucrative mobile commerce trend,” said Eberhard Schoneburg, CEO of Artificial Life, Los Angeles. “At the turn of the new decade, mobile phones have become a commodity in everyone’s life, and consumers demand more functionality from their phones.

“Seeing this demand, it has become essential for many companies to bring their businesses into the mobile space,” he said. “Opus-M is a unified solution that helps companies easily establish mobile storefronts and manage them with advanced business modules.

“These modules provide enhanced performance tracking, which can then be generated into sophisticated data reports to give companies a greater insight into their operating businesses.”

Artificial Life Inc. is a provider of mobile broadband 3G technology, mobile participation TV, mobile gaming and content and business applications, specializing in 2D and 3D single- and multi-player rich-media mobile applications.

The company has a mobile commerce portal at

Mr. Schoneburg’s Opus-M
Some of Artificial Life’s previous mobile products such as the MobileBooster and Smart Engine (SEMP) technology, as well as various core mobile modules to support carriers, have been expanded upon, integrated and brought together to create the new Opus-M mobile commerce platform.

Opus-M’s architecture enforces a modular format made up of client-selectable components catered to the specific needs of each customer, whether that be increased security, massive transaction support or enhanced application browsing.

Opus-M’s components are separated into three layers: the Core, the Service Layer and the Application Layer.

The Core of Opus-M provides a framework upon which modules and applications are built.

Some of the more notable components belonging to the Core include a messaging framework, security, device recognition, image re-sampling, transaction history and billing.

Service Layer
The Service Layer of Opus-M offers several selectable components to cater to the business needs of customers setting up their mobile commerce storefronts.

It features components such as sales and marketing support, customer relationship management, content management, business intelligence and reports, augmented reality and new-media applications.

In addition, the Service Layer features location-based systems, application migration and an interface adapter for third-party tools and applications.

Application Layer
The Application Layer of Opus-M is comprised of Artificial Life business modules and third-party contributions to the platform.

By launching applications on the Opus-M platform, content providers may leverage the existing customer base and exposure provided by service operators.

It focuses on business applications, games, new media and social networking.

With Opus-M, Artificial Life is targeting business customers, content providers and consumers.

Clients can select the individual set of modules they need, providing support for social networking and the latest augmented reality technology.

The pricing of the components is based on a monthly rental and usage fee and can be adjusted according to the transaction numbers executed via the platform.

Artificial Life also provides hosting services for the platform and applications, as well as cloud computing and data distribution support for its clients.

Opus-M is scheduled for commercial release in the second quarter.

Artificial Life claims that Opus-M requires limited to no IT knowledge to set up and manage mobile storefronts and that it is suitable to businesses of every size.

However, the company focuses on small to medium enterprises due to their interest in achieving economies of scale with the product. 

As a business-to-business product, Artificial Life will be testing every possible channel to reach potential clients and educate them on Opus-M.

However, the most reliable and effective marketing tactic for a technical product is by word-of-mouth, according to the company.

“Opus-M allows all kinds of payment methods and billing mechanisms through our renowned ALIFE system that has a proven track record from previous projects,” Mr. Schoneburg said. “We also welcome other methods upon clients’ requests.

“We strongly believe that with its unique feature set, Opus-M will be a highly successful and well reputed product,” he said.

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Dan Butcher is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach him at

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