Tom Ford shares personal grooming philosophy in brand video
U.S. label Tom Ford is sharing its namesake founder’s dressing regimen and philosophy with a social video for its new men’s grooming collection to be released Nov. 1 that inspires consumers to achieve the same branded look.
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Burberry highlights music affinities with Brit Rhythm fragrance shows
British label Burberry hosted Brit Rhythm music events in New York, London and Singapore to promote its men’s fragrance collection and emboss the brand’s associations with music.
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Four Seasons Boston leads World Series chant via Twitter promotion
Four Seasons Hotel Boston is harnessing the energy cascading into the city for the Boston Red Sox’s appearance in the World Series of Baseball with a Twitter promotion and The Bristol Lounge Bar offers.
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Tatler unveils seventh annual Bond Street jewelry promo in November issue
Chanel, Gucci and Ferragamo promote fine jewelry collections in Conde Nast-owned Tatler’s 232-page November issue that features the highly anticipated Bond Street Jewelry promotion.
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Armani sparks interest in New York event through real-time journal
Italy’s Giorgio Armani is generating interest in its Armani Live in NYC digital real-time journal Oct. 22-29 and subsequent One Night Only event through a mobile banner ad found on New York magazine’s The Cut.
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Ritz-Carlton San Francisco refines traditions this holiday season
The Ritz-Carlton San Francisco is taking the burden off guests’ shoulders this busy holiday season with a full lineup of offers that covers Thanksgiving through New Year’s Day.
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Ralph Lauren, Barneys, Hermès and McKinsey – News briefs
Today in luxury marketing – Ralph Lauren’s gift To NY fashion; Attorney: Student racially profiled by Barneys, NYPD after buying $300 Belt; Luxury goods theft causes Hermès collection preview cancellation; How retailers can keep up with consumers.
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In the patent world, pirates get the free pass
Patents are a misunderstood space, partly because the patent industry has been recently plagued by labels. And many times these labels are not as simple as one-size-fits-all.
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