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Are Snapchat, Uber and Pinterest’s sky-high valuations too high? – Mobile Marketer

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February 20, 2015

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Are Snapchat, Uber and Pinterest’s sky-high valuations too high?
Snapchat, Uber and Pinterest are being valued in the billions of dollars as the potential of mobile-first companies begins to be realized while still promising a lot more to come.
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JCPenney second-screen Oscars game engages fans via live TV moments
JCPenney is leveraging a second-screen mobile game and cliché live moments to build brand engagement and aid charities during the Academy Awards television broadcast.
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Universal Music Group teases music videos on Vessel
Universal Music Group is premiering a set of music videos on mobile-optimized online platform Vessel, which requires a paid subscription, for a limited time before making the content available on free, ad-supported services in a move to reach more consumers.
Please click here to read the entire story on Mobile Marketer

How Build-A-Bear succeeds with a feature-rich and fast mobile site
While the fastest mobile sites have typically been stripped of many features found on a desktop site, Build-A-Bear has cracked the formula for a feature-rich mobile site that also provides exceptional speed, according to new research from Catchpoint Systems.
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Dezign with a Z mobile optimizes email newsletters to build brand recognition
Wall décor retailer Dezign with a Z recently began optimizing its email newsletters for mobile devices in a move designed to help the brand reach more consumers who are on-the-go and checking their email through a smartphone.
Please click here to read the entire story on Mobile Marketer

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