Chanel strengthens digital brand experience via site relaunch
French fashion house Chanel remodeled its Web site to more effectively intertwine product browsing with content and imagery so that visitors become immersed in the brand world.
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Are luxury marketers slacking on mobile for the holidays?
Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Balmain, Laura Mercier aim for Twitter interactions via Vogue.com ads
Marketers Balmain and Laura Mercier are looking to grow their social communities through sidebar ad placements on Vogue.com that show their Twitter feeds and ask users to follow them.
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Montblanc drives ecommerce, philanthropy through gifting program
Montblanc, a maker of writing instruments and watches, is driving ecommerce by offering customers the chance to purchase a bracelet as a holiday gift for a parent of a cancer patient at the Texas Children’s Cancer Center.
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Parmigiani pushes timepiece precision through Wine Club event partnership
The Wine Club, a private spirits club consisting of 50 members, is partnering with watchmaker Parmigiani and sports car marker Bugatti to host a weekend-long event at French estate Domaine de la Romanée-Conti where attendees will taste the most expensive wines in the world.
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Valentino, Ritz-Carlton, Chinese consumers and luxury travel – News briefs
Today in luxury marketing – Red Valentino unveils new store format; A Ritz ups the ante in Puerto Rico; Chinese shoppers overtake U.S. as top luxury buyers; Armani, Bulgari, Nobu: Luxury brands have designs on hotel market.
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Inviting nominations: Luxury Marketer of the Year and Luxury Retailer of the Year
Luxury Daily is inviting nominations for the two most prestigious awards handed out annually, 2012 Luxury Marketer of the Year and 2012 Luxury Retailer of the Year.
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Editorial calendar 2013 for Luxury Daily
Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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Mobile’s threat to traditional retail
It is time to think differently about how retail works as lines become blurry.
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