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Apple tunes up iAd in grab for more mobile advertising dollars – Mobile Marketer

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June 6, 2013

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Apple tunes up iAd in grab for more mobile advertising dollars
Apple hopes it can ramp up a mobile advertising strategy that has not exactly taken marketers by storm with a new focus on ads designed to reach Internet radio users.
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7-Eleven drives app downloads via product call-to-action
7-Eleven has placed a mobile call-to-action on its Slurpee cups to get consumers to download its latest application and get exclusive coupons and offers.
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Mobile social rich media deliver 4x higher engagement rates: report
Mobile rich media ads delivered to social networks have up to a four times higher engagement rate and more than a ten times higher ad content consumption rate than ads delivered to mobile publishers, according to a new report from Celtra.
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Pop Secret turns to animated mobile app to decrease burnt popcorn occurrences
Pop Secret has rolled out a mobile application that listens to a user’s popcorn popping and alerts them when it is time to take it out.
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Mercedes-Benz propels environmental efforts via mobile app – Luxury Daily
Luxury Daily today – Mercedes-Benz propels environmental efforts via mobile app; Gucci CEO: Philanthropy gives meaning to luxury products.
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Book excerpt: Deliver total product experiences
What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.
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