Apple’s iPad generates more revenue per impression than other mobile devices: report
The evidence continues to stack up that marketers should be considering the iPad in the marketing strategy plans, with a new report from Opera Software showing that it generates more revenue per impression than other mobile devices.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Nokia Q2 results highlight just how much is riding on Windows Phone
While analysts did not respond well to Nokia’s latest quarterly financial results, cutting their price targets for the company, all hope may not be lost yet as Nokia takes moves to cut costs and raise money while it waits for the Windows Phone to catch on.
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Lucky magazine relies on Microsoft Tags to bolster shopping spree promotion
Conde Nast’s Lucky magazine is using Microsoft Tags to encourage readers to enter and win a $10,000 designer shopping spree.
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Wrigley’s Orbit puts location at center of mobile campaign
Wrigley’s Orbit brand is taking a unique approach to mobile advertising with a campaign geared at helping consumers find the nearest location to buy gum.
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Lessons online advertising can teach mobile marketers
The effectiveness of brands’ mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.
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