Anheuser-Busch plays hide and seek with fans via Instagram 
Anheuser-Busch has kicked off an interactive hidden-message Instagram campaign, emphasizing the importance of leveraging unique call-to-action content through social media to appeal to users.
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H&M leverages trending social media ploy for back-to-school promotion
Apparel and accessories retailer H&M is leveraging the staying power of social media quizzes and consumer interest in giveaways with its back-to-school campaign contest.
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Mobile ads prove more click-worthy than social sharing buttons: report
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
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Lexus creates immersive video to highlight life on the road
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
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