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Anheuser-Busch, GE promote user interactivity with Instagram’s pinch-and-zoom feature – Mobile Marketer

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September 2, 2016

Lime-A-Rita's pinch-and-zoom post

Lime-A-Rita’s pinch-and-zoom post

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Anheuser-Busch, GE promote user interactivity with Instagram’s pinch-and-zoom feature
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
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US Open’s official mobile app is IBM-powered and AI-enhanced
IBM is bringing the power of artificial intelligence to the US Open’s official event application this year, enabling enhanced features such as a cognitive concierge.
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Sacramento Kings’ app offers turn-by-turn directions at new arena
Professional basketball team the Sacramento Kings is using advanced indoor location services to help fans find seats and interact with the soon-to-open Golden 1 Center arena via an application.
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