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Amazon dominates social, but Nordstrom and Costco excel at it: report – Mobile Marketer

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September 24, 2015

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How Amazon is dominating social media with sheer visibility: report
While Amazon takes top honors as a social media leader in its industry, the title is more attributable to the inherently shareable nature of its products and posts rather than a segmented mobile strategy, according to a report from Brandwatch.
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NBC promotes Heroes Reborn with YouTube stars in 360 video
NBC is leveraging 360 video technology and a popular YouTube star to grab viewers’ attention for its premiere of Heroes Reborn, in a reaction to the growth of mobile video and unique content, attempting to standout in the fall television premiere frenzy.
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Peanuts fans become a part of the film with character creator
Film studio 20th Century Fox Animation has created a character generator platform available through mobile to jumpstart excitement over the upcoming release of the new Peanuts Movie.
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Dutch Boy mobilizes color-section process via QR codes
Dutch Boy is leading the charge of paint brands opting to leverage mobile to attract consumers by placing QR codes on the back of its paint chips, which users may scan to view different room scenes.
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