The mDine application leverages AisleBuyer’s mobile commerce platform to let consumers order food no matter where they are. The company decided to roll out the app with smartphone adoption growing at a rapid rate and consumers looking to use these devices for convenience when choosing a dining establishment and ordering meals.

Mobile ordering
Via AisleBuyer’s mDine app, patrons can view a restaurant’s full menu, including nutrition information and customize orders based on any number of options, such as condiments, sides, cooking preference, quantities and flavors.

Consumers can also save favorite orders for reuse, view complementary menu items and receive money-saving coupons.

According to AisleBuyer, by integrating with the restaurant’s existing point of sale system, mDine lets customers order and pay from anywhere inside a restaurant from their mobile devices.

Food for thought
Consumers can place and customize their order before they walk into a restaurant.

The company also believes the mDine platform gives restaurants a new level of insight into consumer behavior, which will be useful for driving marketing and promotions.

The app also tracks purchases to create customized offers – letting retailers better foster consumer loyalty at the time of ordering and during future visits.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York