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Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily

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February 5, 2016

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Inside Chanel video details 130-hour haute couture process
French fashion house Chanel is taking consumers inside the house for the thirteenth time to cultivate exclusivity and mystery.
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Chinese buying power makes big opportunity of Lunar New Year
With Lunar New Year just around the corner, retailers realize this is a chance to establish relationships with high-value clientele.
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Barneys showcases hometown pride in exuberant spring campaign
Department store chain Barneys New York is paying tribute to the eccentric personalities that make up New York in its spring 2016 campaign.
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Affiliate marketing offers alternative to crowded content marketplace: Forrester
Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.
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David Yurman builds emotional appeal for Valentine’s Day gifting through love stories
Jeweler David Yurman is celebrating the diverse ways in which affection can blossom to make consumers consider their own love story around Valentine’s Day.
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Céline, British Vogue, Floris London and St. Regis – Live news
Luxury Daily’s live news from Feb. 4 – Phoebe Philo rumored leaving Céline; British Vogue boasts record-breaking March issue; Floris London expresses personal attachment to scent with customization; Starwood unveils plans for St. Regis mixed-use property in Jakarta.
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Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Click here to read the entire article on Luxury Daily

Hong Kong, Ralph Lauren, London real estate and Bergdorf Goodman – News briefs
Today in luxury marketing – Is Hong Kong still a “cool” place for luxury shopping?; Ralph Lauren shares tumble after company cuts its forecast; Crises spoil Chinese, Russian appetite for luxury London property; Bergdorf Goodman recommits to Gucci with major in-store real estate.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Book excerpt: What do HENRYs want? The new style of luxury status symbols
Quoting comedian Rodney Dangerfield, HENRYs “get no respect” in luxury circles. They are the lower-income, mass-affluents. HENRYs (High Earners Not Rich Yet) have incomes from $100,000 to $249,999, and they number nearly 24 million households, as compared with 3.3 million in the ranks of the ultra-affluents.
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