Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters. lets consumers pay for events via mobile site, app

February 3, 2011 has rolled out a mobile-optimized site and iPhone application that lets users sign-up and pay for activities and events happening near them.

Users can search and register for thousands of events and activities including running races, tennis tournaments, triathlons and campgrounds. The company tapped Usablenet to power its mobile offerings.

“Active Network optimized on mobile to provide an easier solution to register for events that sell out quickly,” said Nick Taylor, president of Usablenet, New York. is an online community for people who want to discover, learn about, share, register for and ultimately participate in activities they are passionate about.

Usablenet guarantees its customers a universal service that supports all mobile devices, as well as all Web browsers and carriers, without ever a need for client IT resources.

Mobile activity
Users can access the mobile site by entering on their mobile browser.

Then, users can search by keyword, location or interest. 

After finding an activity they are interested in, users can register for it, complete the form and submit payment via their handset.

Users can search for events

Users can register for events via the mobile site

Users can pay for the event via the mobile site

“With Mobile, users on-the-go can access event and activity registration so that they don’t miss opportunities while away from the computer,” Mr. Taylor said. “Additionally, users can read articles, view race course maps, and share activity information via social media.”

All about the customer
In addition to signing up for activities, users can read more than 10,000 articles, view race course maps, save favorite activities and share stories with friends and family via social media.

“Usablenet believes that in 2011 more brands will respond to their customers’ rapid adoption of additional screens, beyond the traditional mobile phone,” Mr. Taylor said. “Brands today must be conscious of all potential engagement and sales touchpoints, such as mobile applications, tablets, Facebook and kiosks.”

Share on FacebookShare on LinkedInShare on Twitter

Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!

Related content: None Found

Tags: , , , , ,

You can leave a response, or trackback from your own site.

Leave a Reply