60pc of affluent Baby Boomers inclined to use social media: report
Generational distances regarding social media use are not as wide as commonly thought, according to a report from the Luxury Institute.
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Stuart Weitzman paints lifestyle beyond shoes in fantasy social video
U.S. footwear label Stuart Weitzman is promoting a lifestyle first and shoes second in a new social video.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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A. Lange & Söhne attempts interaction via catalog app social networking
Richemont’s A. Lange & Söhne has updated its mobile catalog application for Apple and Android devices to include social media integration.
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Belstaff connects 90-year heritage with modern brand through Instagram series
British apparel brand Belstaff is using its modern evangelists to help celebrate its 90th anniversary on Instagram.
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Douglas Elliman folds Los Angeles into portfolio in seasonal magazine
The coasts duke it out in the latest issue of Douglas Elliman’s seasonal magazine, following the real estate brokerage firm’s expansion to Los Angeles.
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Moët & Chandon extends “art de la table” with pairing recipe downloads
LVMH-owned Champagne maker Moët & Chandon is inviting enthusiasts to its estate in Epernay, France, where chef Yannick Alléno will prepare pairing dishes at a month-long pop-up restaurant.
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Waldorf sets dreamers to work for storytelling campaign
Waldorf Astoria Hotels and Resorts is harvesting guest stories in the latest extension of its storytelling campaign by asking fans to describe what a dream experience at one of the brand’s properties entails.
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Luxury marketers depict reader interests in June/July edition of Town & Country
Cartier, Louis Vuitton and The Penthouse Collection were among the luxury marketers to use Town & Country’s June/July issue as a foundation for recreating the average affluent reader’s personal style.
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Oscar de la Renta, luxury retailers, Balenciaga and Burberry – News briefs
Today in luxury marketing – Oscar de la Renta names new CFO; Luxury retailers to rich surge, others struggle; Balenciaga sues Steven Madden, alleging “motorcycle bag” copy; Bailey’s first report card.
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Major retailers are missing out on mobile revenue
According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.
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