The mobile Web: Act now or risk missing out  
With mobile Web usage on pace to overcome desktop access, marketers have realized that having an optimized site is a crucial element in a 360-degree mobile strategy. However, many brands are still missing the mark when it comes to taking full advantage of the opportunities that mobile Web offers.
Please click here to read the entire article on Mobile Marketer

Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Please click here to read the entire article on Mobile Marketer

Pepsi Co., Arby’s rely on SMS, mobile Web as summer sweepstakes drivers
Beverage giant Pepsi Co. and fast food chain Arby’s have put mobile at the center of a new sweepstakes campaign that includes MMS, the mobile Web and social media.
Please click here to read the entire article on Mobile Marketer

Urban Decay simplifies makeup shopping via mobile-optimized shopping guide
The new Naked Skin Shade Finder from Urban Decay is a mobile-optimized shopping guide designed to simplify the process of finding the right shade of foundation and support the launch of a new makeup product.
Please click here to read the entire article on Mobile Marketer

PBS Kids introduces storybook app to promote early science exploration
PBS Kids has rolled out a new storybook application that aims at helping children develop early science exploration.
Please click here to read the entire article on Mobile Marketer

Saga Communications uses SMS to drive listener engagement
Radio station owner Saga Communications gave listeners of 31 different local stations a chance to win daily prizes and receive special offers by texting in, with the broadcaster’s text club growing 60 percent in one month as a result.
Please click here to read the entire article on Mobile Marketer

London elite grow awareness via London Luxury Quarter apps – Luxury Daily
Luxury Daily today – London elite grow awareness via London Luxury Quarter apps; Top 10 digital luxury marketers of H1.
Please click here to read the entire story on Mobile Marketer

On mobile commerce conversion
We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales?
Please click here to read the entire article on Mobile Marketer

Correction: Mobile marketing insights from China
On Aug. 4, Mobile Marketer published a column by Jim Reesing. However, the byline was under Brian Cohen’s name. Apologies for the mistake.
Please click here to read the entire article on Mobile Marketer

Please click here to sign up for Mobile Marketer