PPR’s brand makeover as Kering with owl motif to show new cultural vibe
The conglomerate formerly known as PPR is solidifying its focus on luxury and sports brands by changing its name, a move that is likely to shift the group’s global standing, experts say.
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9pc of US consumers trust text messages from brands: Forrester
Just 9 percent of U.S. consumers trust text messages from marketers, while 12 percent trust information on mobile applications, according to a new report by Forrester Research.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Tod’s showcases craftsmanship to push D.D.Bag
Leather goods maker Tod’s is flaunting the new D.D.Bag in a video that brings awareness to its design process as well as the brand’s Italian roots.
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Leading Hotels of the World boosts digital presence through all-encompassing site
The Leading Hotels of the World is refreshing its digital strategy through a new Web site that offers content to help consumers plan their trip along with a simplified booking platform.
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Audi accelerates reach via online broadcasts
German automaker Audi is accelerating its reach through a new online channel called Audi Media TV that will stream live broadcasts and brand news.
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Hublot ups star status with Kobe Bryant ambassadorship
Swiss watchmaker Hublot is boosting its celebrity status by appointing professional basketball player Kobe Bryant as its new brand ambassador.
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Tiffany, Ferragamo, Mulberry and luxury real estate – News briefs
Today in luxury marketing – Tiffany profit tops estimates led by demand in Asia; Ferragamo profits up 30pc; Slow trading forces new Mulberry warning; The world’s most expensive cities for luxury real estate.
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Why are airlines so fearful of mobile innovation?
This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.
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