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Brands must decode branded emojis or risk getting left behind
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
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Express recruits Snapchat to drive job applications among millennials
Express tapped photo-sharing application Snapchat to demonstrate a day in the life of a corporate intern and drive job applications among millennials, a move that could become more popular among other retailers.
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Sluggish mobile content engagement an opportunity for marketers: report
While half of online traffic related to content consumption comes from mobile, the engagement rate on smartphones is only 33 percent compared to 47 percent on desktop, according to a new report from BrightEdge.
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Lilly Pulitzer sweetens summer sales with fan-shot videos on social
Specialty retailer In the Pink is tapping Lilly Pulitzer fans to shoot 21-second videos showcasing the resortwear brand’s latest prints and post them on Twitter and Facebook for a chance to win a shopping spree as well as a participatory discount.
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