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90pc of affluent US consumers use mobile, digital apps: report – Luxury Daily

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April 12, 2013

Bloomingdale’s Big Brown Bag mobile app

What luxury marketers can learn from Dior and Harrods’ partnership
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
Click here to read the entire story on Luxury Daily

90pc of affluent US consumers use mobile, digital apps: report
Mobile and digital applications are used by 90 percent of U.S. consumers with a household income of $250,000 or more, but just 5 percent of these apps are categorized as luxury, according to a new report from the Shullman Research Center.
Click here to read the entire story on Luxury Daily

Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
Click here to read the entire story on Luxury Daily

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
Click here to read the entire story on Luxury Daily

Versace pushes home collection via multichannel craftsmanship campaign
Italian fashion house Versace is flaunting the craftsmanship of “The Haas Brothers for Versace Home” collection through a multichannel campaign that comprises live and digital tactics.
Click here to read the entire story on Luxury Daily

Bentley’s showrooms, Flying Spur propelled Q1 units sold 25pc
British automaker Bentley Motors reported a 25 percent increase in units sold during the first quarter of 2013 due to the release of the Flying Spur and eight new dealerships.
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Tiffany eyes aspirational loyalists in Facebook-exclusive campaign
Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.
Click here to read the entire story on Luxury Daily

The Plaza triggers foot traffic with “The Great Gatsby” Instagram contest
Fairmont Hotels & Resorts’ The Plaza, New York, is boosting foot traffic with an Instagram contest centered on the new film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”
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YSL, J. Mendel, Bernard Arnault and Bugatti – News briefs
Today in luxury marketing – YSL to expand beauty offerings in China; J. Mendel’s Madison Avenue boutique moving a few blocks north; Bernard Arnault “drops bid to become Belgian”; Bugatti Veyron Grand Sport Vitesse sets world record for fastest open-top car.
Click here to read the entire story on Luxury Daily

Cutting through the noise in today’s saturated app market
With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.
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