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88pc of marketers invest in mobile to match escalating demands: report – Mobile Marketer

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July 19, 2016

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88pc of marketers invest in mobile to match escalating demands: report
With marketers across multiple industries recognizing that their mobile experiences are falling short of customer expectations, 88 percent plan to invest in mobile this year, according to a new report from PointSource.
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Marriott promotes venue inspiration with event-planning mobile destination
Marriott International is shifting its mobile focus to a new group of clients by rolling out a new site rife with inspiring imagery, quizzes and helpful tips to entice more event planners to book one of its venues for their next fete, showcasing the importance of tailoring content to different types of customers.
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Journeys, Amazon sponsor APMA live feed to get close to fans
Footwear retailer Journeys, Monster and Amazon have teamed up to sponsor the Alternative Press Music Awards and stream it on mobile devices to deliver a more personal viewing experience.
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HomeClick clarifies customer journey with mobile, cross-device attribution
Furniture and home d├ęcor online retailer HomeClick is experiencing higher desktop revenues following a commitment to mobile, highlighting the importance of cross-device attribution.
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