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Siloing guided selling tactics harmful to beauty sector conversions: L2 – Luxury Daily

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March 18, 2015

Estée Lauder Pure Color Envy Sculpting lipsticks

Estée Lauder Pure Color Envy Sculpting lipsticks

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Apple Watch not likely to impact growing interest in Swiss horology: report
Interest has grown for timepieces priced between $6,000 and $8,000 as a result of affluent consumers’ expectation of value for their money, according to Digital Luxury Group’s World Watch Report 2015.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Siloing guided selling tactics harmful to beauty sector conversions: L2
Guided selling tactics are used by the majority of beauty marketers to encourage discovery, exploration and decision-making, but brands often make tactical missteps that diminish effectiveness, according to a new report by L2.
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Armani fetes 40th anniversary with dedicated microsite
Italian fashion label Giorgio Armani is inviting consumers to celebrate its 40th anniversary with the brand through a digital campaign.
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Brands embrace denim to round out consumers’ closets
As consumers become increasingly comfortable investing in denim, luxury brands are looking to win their business with upscale jeans.
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St. Regis extends polo passion with new Dubai resort
Starwood’s St. Regis Hotel and Resorts is increasing its longstanding commitment to polo by opening up a new resort dedicated to the sport in Dubai, United Arab Emirates.
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LuxDeco strengthens consumer loyalty by enhancing ecommerce personalization
Home furnishings online store LuxDeco is making its consumer shopping experience more personal through a partnership with an automated platform.
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Peninsula Signature Events brings auto enthusiasts together for summer fun
Peninsula Signature Events, a division of Peninsula Hotels, is drawing auto aficionados to Carmel Valley, CA this summer by hosting a number of motorsports events at the Quail Lodge & Golf Club.
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Advertisers lend to Architectural Digest’s interior style advice in March edition
Patek Philippe and Bulgari were among the “power players” seen in the advertisement section of Condé Nast-owned Architectural Digest’s March issue.
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Van Cleef & Arpels, Rolls-Royce, Chanel and Hennessy – Live news
Luxury Daily’s live news from Mar. 17 – Van Cleef & Arpels cements presence around artists; Rolls-Royce employees embody brand values with annual charity donation; Chanel aligns prices to prepare for future; Hennessy starts anniversary celebrations in China.
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Porsche, Waterford Crystal, models and Rockettes – News briefs
Today in luxury marketing – Porsche tries to remain exclusive as luxury demand surges; 17 random facts about the world famous Waterford Crystal; France likely to pass bill banning super-skinny models; Rockettes New York Spring Spectacular makes fashiony splash.
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Native mobile ads in a strange land
The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.
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