Is the Do Not Track Act a threat to digital luxury marketers?
If passed, the Do Not Track Act will let consumers stop companies from tracking their personal information online, but experts agree that there are other effective tactics for luxury marketers to engage their digital audience.
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Gucci taps women’s empowerment, star power for global CSR program
Gucci is taking a stance on women’s right to education, health and justice by establishing a new global campaign with creative director Frida Giannini, actress Salma Hayek Pinault and singer-songwriter Beyoncé Knowles-Carter at the helm.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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58pc of affluent consumers use smartphones while watching TV: report
The majority of affluent consumers regularly multitask with media on multiple screens, including laptops, smartphones and tablets, according to the latest Mendelsohn Affluent Barometer.
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Robb Report Home & Style magazine debuts with above-expected ad page figures
Robb Report is giving readers a glimpse at international luxury real estate in its new Home & Style magazine that complements the March “Car of the Year” issue.
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Four Seasons entices female guests with Mother’s Day offers
Four Seasons Hotel Cairo at the First Residence is helping families pamper mothers with luxurious spa and hotel offers for Egyptian Mother’s Day.
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3rd Home revamps digital member experience via site resign
Private luxury vacation home exchange club 3rd Home is revamping its digital strategy through a new Web site that offers members enhanced images and uncensored reviews.
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Pomellato, Sergio Rossi, luxury real estate and China – News briefs
Today in luxury marketing – PPR, Prada said to be among suitors of jeweler Pomellato; Francesco Russo exits Sergio Rossi; Italians ramp up London luxury home search; Marketers heed China’s social media explosion.
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When is the best time to send a text message?
Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.
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