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51pc of world uses social media: report – Luxury Daily

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January 22, 2015

Montblanc WeChat screenshots

Montblanc WeChat screenshots

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Payment security top priority for retailers in 2015
More than 63 percent of retailers list payment security within their top three priorities for 2015, according to a new report by Boston Retail Partners.
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Apparel brands cater to loyalists with preorder efforts
Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.
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Estée Lauder and Christian Dior top charts in beauty IQ: L2
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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Chaumet sponsors French film awards to support young talent
French jeweler Chaumet is partnering with the Académie des César to highlight young French actors in its “Revelations” project before the winners of the 40th annual César Awards Ceremony are announced Feb. 20.
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51pc of world uses social media: report
There are 7.2 billion individuals in the world and just more than 3 billion of them are active Internet users, according to research conducted by We Are Social.
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Poltrona Frau taps Alexander Wang to appeal to urbanites
American fashion designer Alexander Wang is helping Italian furniture brand Poltrona Frau reach urbanites with a capsule collection.
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Ritz-Carlton Laguna Niguel helps consumers check off bucket list items
The Ritz-Carlton Laguna Niguel in Dana Point, CA will aggregate a bucket list throughout the year with weekly social posts identifying possible experiences offered by the hotel.
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Mercedes-Benz turns to Canadian consumers with 4Matic microsite
Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.
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Fendi, Marc Jacobs, Gucci and Patek Philippe – Live news
Luxury Daily’s live news from Jan. 21 – Fendi to open European ecommerce shop this March; Marc Jacobs personifies personal muses as lipsticks; Gucci names Alessandro Michele as creative director; Patek Philippe ends 175th anniversary with London retrospective.
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New designers, Balmain, Audi and luxury booms – News briefs
Today in luxury marketing – Versus Versace and Gucci get new designers: What does it all mean?; From Kardashian to couture: How Balmain got its 21st-century buzz; Audi to sit out Super Bowl for first time in 7 years; Here’s the difference between the Chinese and Japanese luxury booms.
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TCPA compliance remains a headache for marketers
While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.
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Meet your new high-rise neighbor: the Honorable Mr. and Mrs. George Jetson
For the world’s rich, there is always sanctuary — a high-rise co-op in Manhattan, a yacht to take them from one luxury resort to another. When things get really hairy, they can send the kids to school in Switzerland, stay in walled compounds and drive bulletproof Maybachs.
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