Why luxury brands should emulate Rolls-Royce with apprenticeships for skills transfer
British automaker Rolls-Royce Motor Cars is building its future through its Apprenticeship Programme and is setting an example for other luxury brands.
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51pc of US luxury shoppers expect mobile-optimized site: Forrester Research
The luxury sector is slow to adapt to affluent consumers’ browsing and purchasing habits as more shoppers are using digital, mobile and social media to assist in their journey to purchase, according to a new report from Forrester Research.
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Oscar de la Renta boosts new fragrance, fan engagement through social platforms
U.S. fashion house Oscar de la Renta is boosting its new fragrance called Something Blue in a campaign that engages users in multiple social media platforms including Pinterest, Facebook and Instagram.
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Bentley sparks social buzz for Flying Spur via video, hashtag
British automaker Bentley Motors is using digital tactics to create buzz for the new Flying Spur model among socially-connected consumers.
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Dorchester Collection toasts female sommeliers for International Women’s Day
Hotel brand Dorchester Collection is toasting women and its female sommeliers from three properties with the first “Women in Wine Road Trip” event to celebrate International Women’s Day March 8.
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Eric Clapton, Guitar Center market $50,000 guitar via multichannel campaign
Eric Clapton, Guitar Center, Fender, Gibson and Martin Guitar partnered to create a guitar collection aimed at affluent consumers that will benefit the musician’s treatment facility through sales and is priced at $15,000-$50,000.
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Estée Lauder, Four Seasons, Mercedes and high-end publishing – News briefs
Today in luxury marketing – Estée Lauder profit helped by growth in US, China; Four Seasons CEO Taylor to leave hotel company; Mercedes-Benz revs up sales outside home market; First look at Kristina O’Neill’s WSJ. Magazine.
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Tablet optimization tips as PC sales are cannibalized
Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.
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