ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

FTC directives could make mobile search more confusing – Mobile Marketer

FTC directives could make mobile search more confusing
Updated paid search guidance from the Federal Trade Commission requiring better labeling could have a big impact in the mobile space, where space is already at a premium.
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94pc of companies not getting mobile SEO right: report
While a few companies such as Disney, GE and JPMorgan are doing a good job of optimizing content for mobile searches, 94 percent of the Fortune 100 risk having their rankings downgraded once Google implements new mobile SEO guidelines, according to a report from Pure Oxygen Labs.
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Is Nook’s goose cooked?: Barnes & Noble to ceases manufacturing operations 
With Barnes & Noble winding manufacturing on its Nook tablet and content sales dropping, the retailer’s digital business appears to be in hot water.
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Forrester exec says location is real-world cookie
NEW YORK – A Forrester Research executive at Forrester’s Forum For Customer Experience Professionals East said that location is still a relatively untapped opportunity in mobile, but has great potential for marketers to better understand their customers.
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Alamo Rent A Car jumps on mobile photo-sharing and video for summer campaign
Alamo Rent A Car has debuted a line of social and mobile games to leverage the growing number of mobile photos and videos that consumers are expected to take during family vacations this summer.
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