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3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research – Mobile Marketer

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June 15, 2016

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3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
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Suitable prefers mobile advertising for its data strengths
NEW YORK – A Suitable executive at Intersect Fashion New York 2016 explained that it uses digital and mobile to follow up with consumers and establish a bond after their first interaction, primarily focusing on mobile advertising as smartphones allow a wider range of data.
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Heineken uncaps millennials’ civic mindedness via Facebook-centric improvement contest
Heineken is expanding its outreach to millennials by teaming up with fundraising site Indiegogo for a contest encouraging participants to suggest city improvement projects via a 30-second pitch video submitted to the beverage brand’s Facebook page.
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Bonnier Corp. automates short-form video to drive mobile monetization
Bonnier Corp. is expanding its mobile video coverage and increasing ad inventory by automating the process of repackaging special interest rich media for easy consumption on smartphones.
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