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Google’s CPCs fall by 1pc, despite skyrocketing ad revenue – Mobile Marketer

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July 29, 2016

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Google’s CPCs fall by 1pc, despite skyrocketing ad revenue
Google’s aggregate cost-per-click numbers declined by one percent again from the disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.
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Only 20pc of companies have a defined mobile strategy: report
Many marketers still lack a mobile strategy, and while they are investing in mobile, without a clear focus those dollars may end up in the wrong place, according to a new report from Adobe and eConsultancy shared exclusively with Mobile Marketer.
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Huffington Post’s chatbot tells Netflix viewers what to watch next
The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger.
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Mazda revs up Miata appreciation with mobile-supported cross-country tour
Mazda is buckling up for the celebration of its recently produced one-millionth Mazda MX-5 Miata by taking the vehicle on an 18-stop United States tour this August and enabling fans to track the convertible’s whereabouts through email and a mobile-optimized site.
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