Google’s CPCs fall by 1pc, despite skyrocketing ad revenue
Google’s aggregate cost-per-click numbers declined by one percent again from the disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.
Please click here to read the entire story on Mobile Marketer

Only 20pc of companies have a defined mobile strategy: report
Many marketers still lack a mobile strategy, and while they are investing in mobile, without a clear focus those dollars may end up in the wrong place, according to a new report from Adobe and eConsultancy shared exclusively with Mobile Marketer.
Please click here to read the entire story on Mobile Marketer

Huffington Post’s chatbot tells Netflix viewers what to watch next
The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger.
Please click here to read the entire story on Mobile Marketer

Mazda revs up Miata appreciation with mobile-supported cross-country tour
Mazda is buckling up for the celebration of its recently produced one-millionth Mazda MX-5 Miata by taking the vehicle on an 18-stop United States tour this August and enabling fans to track the convertible’s whereabouts through email and a mobile-optimized site.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer