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10 best-practice SMS tips for luxury marketers – Luxury Daily

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August 3, 2011

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10 best-practice SMS tips for luxury marketers
Rather than developing a costly mobile application or optimized site, some luxury brands are opting for SMS or MMS messaging that delivers relevant and real-time information to opted-in consumers.
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Gucci increases digital presence with Tumblr, updated mobile app
Italian fashion house Gucci has upped its digital presence with a newly-launched Tumblr page and an updated version of its iPad and iPhone applications this week.
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Chinese consumers disappointed by luxury Web sites: study
Luxury brands are doing their best to remain top-of-mind in the Asian markets, but Chinese consumers find that European and U.S. luxury Web sites are slow and confusing, according to a recent study from Strangeloop Networks.
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BMW unveils Guggenheim Lab in New York to promote social discussion
New York – German automaker BMW has partnered with New York’s Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.
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Barneys prepares for September with social media photo contest
Department store Barneys New York is using Twitter to engage younger consumers and promote its denim line just in time for back-to-school shopping and Fall temperatures.
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Branded apps, Lanvin and Louis Vuitton – News briefs
Today in luxury marketing – Battle of the apps begins; Lanvin opens in Malibu Village; Louis Vuitton is now making honey.
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Creating mobile opportunities within email marketing
Here are three ways that marketers can create mobile opportunities within their email marketing programs.
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