Webinar on April 24: Why retailers and brands must get mobile search right
While other mobile channels get the lion’s share of market attention, mobile search is beavering itself away to delivering results for consumers, marketers and retailers. This free, hour-long webinar focuses on how retailers, brands and financial institutions can – and must – get mobile search right for continued customer loyalty as well as new business.
Search is one of the most-conducted activities on smartphones and tablets, ranking alongside email, text and surfing the Web. Anecdotal data indicates that search activity is steadily migrating to mobile from desktop, yet the marketer mentality has not evolved as rapidly as it should have to this consumer-led development. Panelists from Resolution Media, Strategy Analytics, IgnitionOne and R/GA will discuss mobile search issues and opportunities on this webinar.
“Treating mobile search as the younger brother of desktop search is ignoring the difference in consumer mentality to the two activities,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York.
“Mobile search deserves attention by itself, with special care to local optimization, both paid and organic,” he said. “Mobile search is all about location and the need to act immediately on the search results delivered. Getting mobile search right can mean the difference between winning a sale or losing it to competition within minutes.”
This webinar will discuss how mobile search differs from paid search on desktop and laptop PCs, how to conduct mobile search campaigns effectively and examples of retailers who get mobile search. Also featuring will be the role played by Google, Apple, Bing and Amazon in defining mobile search for now and the future, as well as best-practice tips for paid and organic mobile search.
To answer these questions, Mobile Commerce Daily has put together a free webinar on Wednesday, April 24 at 2 p.m. to 3 p.m. ET with participation from industry experts.
Mobile Commerce Daily associate reporter Lauren Johnson will moderate the webinar.
This webinar is part of a continuing series produced by this publication. Please click here to register.
Topic
Why retailers and brands must get mobile search right
Date and time
Wednesday, April 24 at 2 p.m. to 3 p.m. ET
Focus
Consumers are rapidly migrating their search queries to mobile devices such as smartphones and tablets, with geography and immediacy playing a key role in decisions that ensue minutes later. Retailers and brands must adapt to this reality, studying the habits of their customers and prospects and optimize their mobile sites and paid search accordingly
Themes
? Why mobile search is key to in-store and mobile sales
? How mobile search is different from PC search
? Keys for organic and search engine optimization on mobile
? Conducting mobile search campaigns effectively
? The fight for maps and what it means for location-based advertising
? Retailers who get mobile search
? Google, Apple, Bing and Amazon: the four players who set the tone for mobile search
? Best-practice tips for organic and paid mobile search
Panelists
Bryson Meunier, director of search engine optimization strategy, Resolution Media
Nitesh Patel, senior analyst for wireless media strategies, Strategy Analytics
Roger Barnette, president, IgnitionOne
Dennis House, senior search strategist, R/GA
Krista Olson, SEO senior team lead, OneUpWeb
Moderator
Lauren Johnson, associate reporter, Mobile Commerce Daily and Mobile Marketer