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Zenith tutorializes watch maintenance with mobile app – Luxury Daily

January 21, 2015

Zenith Watches' The Experience app

Zenith Watches’ The Experience app

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Christie’s sees 60pc increase in ecommerce art sales
Art auctioneer Christie’s is looking toward 2015 with positive sales projections as a result of 2014’s increase across every selling platform.
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Yves Saint Laurent foundation to host first UK retrospective to share heritage
French fashion and accessories house Saint Laurent Paris’ founder and longtime designer Yves Saint Laurent is the subject of a retrospective coming to the United Kingdom in July.
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Kenzo campaign channels intergalactic inspiration in Instagram videos
Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.
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Bang & Olufsen, Waldorf Astoria among branded attendees of Sundance
Sundance Film Festival annually transcends upon Park City, UT bringing traffic and attention to the ski resort town and drawing in various luxury brands with events and sponsorships throughout the festival.
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Roberto Cavalli reinterprets Garden of Eden for latest fragrance effort
Italian fashion label Roberto Cavalli is looking to transport consumers to “Paradiso” this winter with a campaign for its latest fragrance of the same name.
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Jaguar Land Rover aims to save bikers with technology
British automaker Jaguar Land Rover is looking to make urban roads safer with features that will alert drivers of the presence of bikes and motorcycles.
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Zenith tutorializes watch maintenance with mobile app
Switzerland’s Zenith Watches has created a tutorial-driven mobile application for Apple and Android devices to help horologists maintain, service and restore timepieces on their own.
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Town & Country plays off romance via content, ads in February edition
Berluti and La Perla were among the luxury advertisers to target readers in the market for love in Hearst-owned Town & Country’s February issue.
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Jean Paul Gaultier, Piaget, Fairmont and Bottega Veneta – Live news
Luxury Daily’s live news from Jan. 20 – Jean Paul Gaultier brings couture aesthetic to charity backpack collection; Piaget guarantees red carpet placement with latest ambassador; Fairmont continues China expansion with Wuhan property; Bottega Veneta continues environmental efforts with green atelier.
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Cartier, Burberry, Moschino and Audi – News briefs
Today in luxury marketing – Cartier to raise prices in euro zone after Swiss franc soars; What the Fu? Backlash for Burberry over Chinese scarf design; Moschino opens first US boutique in Los Angeles; Audi plans to roll out big SUV to challenge Mercedes GL.
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The next killer app: Stores
Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.
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