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Zenith tries on augmented reality for first mobile app – Luxury Daily

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April 6, 2011

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Chanel goes with Facebook for lipstick ecommerce
French fashion house Chanel has revealed its new lipstick collection through a dedicated section of its Facebook page that allows consumers to shop directly within the social network.
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Burberry celebrates flagship opening with multisensory outdoor spectacle
British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.
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Zenith tries on augmented reality for first mobile app
Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand’s watch collections.
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Cadillac drives with big boys in Facebook fundraiser
Cadillac is striving to get back into the luxury sector by letting consumers decide to which local charity a Fort Worth/Dallas dealership will donate via its Cadillac Cares Facebook challenge.
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Ritz-Carlton gets up-to-speed with running program
Ritz-Carlton, Dallas is incorporating its new “Run and Recover” running program that personalizes a fitness routine for its guests and ends with an athletic massage at the hotel’s spa.
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Mercedes, Carine Roitfeld and Chanel – News briefs
Today in luxury marketing – Mercedes may be America’s best-selling luxury auto brand; Carine Roitfeld styled the fall Chanel campaign; Jaguar Land Rover aims to open India plant.
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Mobile vs. online ad campaigns: Leveraging differences
The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.
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