Chanel picks black-and-white for collection, film to highlight tradition
French fashion label Chanel is pushing a new black-and-white film via social media to raise awareness for its new Ultra jewelry collection and to serve as a reminder of simplicity, one of its core design principles.
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Rebecca Minkoff uses social media breadth for blogger fashion show
Rebecca Minkoff enlisted 14 well-known bloggers to introduce the new spring/summer 2013 collection through a contest that spanned Facebook, Twitter, Instagram, Pinterest, Stylecaster, SocialCam and the Minkette blog.
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Harrods aims for in-store traffic via children’s club program
London-based retailer Harrods is extending its Harrods Rewards program by installing a new membership for children and parents offering exclusive in-store events, contests and benefits that is launching with a Twitter scavenger hunt.
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Avión chooses ?Jimmy Kimmel’ for Choose Pleasure spot
Premium tequila company Avión is choosing the well-off and educated male and female demographic of the “Jimmy Kimmel Live” show to push its television commercial centered around the taste and quality of its product.
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Crystal Cruises chooses multichannel approach to push $65M ship renovation
Crystal Cruises completed a $65 million, five-year project to redesign every room on the Crystal Symphony ship and will spread the word to consumers with multichannel efforts to have the largest reach.
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Four Seasons, Gen Y, social media and Rosewood Beijing – News briefs
Today in luxury marketing – How Four Seasons is staying ahead of the game in luxury hotels; Gen Y Canadians splurging on luxury items, despite high unemployment; Luxury brands and social media: A frenemies story; Rosewood Beijing to open summer 2013.
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Smart push notifications make for smarter mobile marketing
Ignore all that advice about minding your manners. Businesses that avoid getting pushy do so at their own peril.
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