Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Zegna offers exclusive mcommerce via live-streaming app – Luxury Daily

By
June 20, 2012

Zegna offers exclusive mcommerce via live-streaming app
Ermenegildo Zegna is launching a new application today for the iPhone and iPad that will offer two exclusive products following the live streaming of its spring/summer 2013 show next week.
Click here to read the entire story on Luxury Daily

Chanel picks black-and-white for collection, film to highlight tradition
French fashion label Chanel is pushing a new black-and-white film via social media to raise awareness for its new Ultra jewelry collection and to serve as a reminder of simplicity, one of its core design principles.
Click here to read the entire story on Luxury Daily

Rebecca Minkoff uses social media breadth for blogger fashion show
Rebecca Minkoff enlisted 14 well-known bloggers to introduce the new spring/summer 2013 collection through a contest that spanned Facebook, Twitter, Instagram, Pinterest, Stylecaster, SocialCam and the Minkette blog.
Click here to read the entire story on Luxury Daily

Harrods aims for in-store traffic via children’s club program
London-based retailer Harrods is extending its Harrods Rewards program by installing a new membership for children and parents offering exclusive in-store events, contests and benefits that is launching with a Twitter scavenger hunt.
Click here to read the entire story on Luxury Daily

Avión chooses ‘Jimmy Kimmel’ for Choose Pleasure spot
Premium tequila company Avión is choosing the well-off and educated male and female demographic of the “Jimmy Kimmel Live” show to push its television commercial centered around the taste and quality of its product.
Click here to read the entire story on Luxury Daily

Crystal Cruises chooses multichannel approach to push $65M ship renovation
Crystal Cruises completed a $65 million, five-year project to redesign every room on the Crystal Symphony ship and will spread the word to consumers with multichannel efforts to have the largest reach.
Click here to read the entire story on Luxury Daily

Four Seasons, Gen Y, social media and Rosewood Beijing – News briefs
Today in luxury marketing – How Four Seasons is staying ahead of the game in luxury hotels; Gen Y Canadians splurging on luxury items, despite high unemployment; Luxury brands and social media: A frenemies story; Rosewood Beijing to open summer 2013.
Click here to read the entire story on Luxury Daily

Smart push notifications make for smarter mobile marketing
Ignore all that advice about minding your manners. Businesses that avoid getting pushy do so at their own peril.
Click here to read the entire story on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply