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Zappos exec: Does customization trump personalization on mobile? – Mobile Marketer

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Zappos exec: Does customization trump personalization on mobile?
RANCHO MIRAGE, CA – A Zappos executive at the Mobile Shopping Summit 2015 stressed the importance of focusing on customization on mobile to prevent consumers from becoming overwhelmed with personalization choices, thereby driving more engagement and conversions.
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Toyota pairs football and emojis for deep fan connection
Toyota is sponsoring an emoji keyboard for football fans to share with friends on messaging and social media applications, bringing a sports angle to marketers’ growing efforts to leverage an icon-based shorthand for engaging mobile users.
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Georgia-Pacific, Meredith target women with custom content on social media
Georgia-Pacific’s brands such as Angel Soft, Brawny and Dixie are targeting mobile-savvy women across Meredith’s digital properties with custom content shared on social platforms.
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