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YSL Beauty dares consumers to fall head over heels in love – Luxury Daily

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June 28, 2016

Luxury shoppers

Luxury shoppers

Geopolitical developments could influence $5.5tn of retail revenue by 2030
The difference between the most optimistic and most pessimistic scenarios for retail through 2030 is $5.5 trillion, according to A.T. Kearney.
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Luxury assets immune to Brexit fallout: Borro
United Kingdom-based secured lender Borro is predicting hard luxury assets, including art and classic automobiles, to be tangible stores of wealth in the aftermath of the European Union referendum.
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Karl Lagerfeld enlisted for celebratory, opulent lobby design at Miami Estate
The Trump Group is getting interior design help from one of the world’s most acclaimed designers.
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YSL Beauty dares consumers to fall head over heels in love
YSL Beauty is bottling up the feeling of a contemporary, euphoric love affair free from convention with an alluring campaign for its latest women’s scent.
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Ads on newspapers’ sites garner most favorable consumer reaction: report
Advertising in the wrong places can do more harm than good, according to a study by Rogers Insight.
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Advertisers should incorporate real-time content within live-stream ads
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
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Bill Cunningham, Waldorf Astoria, Michael Kors and Maserati – Live news
Luxury Daily’s live news from June 27 – Fashion mourns the loss of NYT’s Bill Cunningham; Waldorf Astoria New York’s $1B renovation will close hotel for 3 years; Michael Kors creates virtual sunglass trial using Snapchat lens; Maserati’s worldwide sales propelled by growth in Chinese market.
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Brexit, Isabel Marant, Chanel and US homes – News briefs
Today in luxury marketing – US stocks tumble, dollar and gold rise on Brexit worries; Who wants to buy into Isabel Marant?; Willow Smith lands Chanel eyewear campaign; US luxury home prices rising at half the pace of lower end.
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PR and media in rapid mobile-powered transition
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams.
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