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YSL Beauté creates bespoke tutorials using Google Glass – Luxury Daily

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December 11, 2014

Cara Delevingne for YSL Beauté

Cara Delevingne for YSL Beauté

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Luxury is the seventh largest European economy
The value of goods and services in the luxury sector grew about 28 percent from 2010 to 2013, according to a new report by the European Cultural and Creative Industries Alliance.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W magazine, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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25pc of luxury brand Web traffic is from millennials: report
Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.
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YSL Beauté creates bespoke tutorials using Google Glass
French atelier Saint Laurent Paris’ beauty brand YSL Beauté is enhancing product demonstrations at its cosmetic counters with the introduction of Google Glass tutorials.
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Bulgari encourages exploration of time, light with serialized films
Italian jeweler Bulgari is strengthening its effort surrounding the Lucea timepiece with a series of video profiles exploring the brand’s ideology and the notion of the ideal wearer.
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DVF, Lancôme makes gift giving stress-free with ecommerce feature
Diane von Furstenberg and Lancôme are among the retailers using Loop Commerce’s e-gifting tool this holiday season to let consumers send a thoughtful gift without worrying about specifics like size or color.
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Jewelers vie for holiday sparkle via placement in Tatler’s December edition
De Beers, Tiffany & Co. and Chanel were among the advertisers to push high-jewelry in the December issue of Tatler as readers looked to wow loved ones for the holidays.
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Frédérique Constant, McLaren, Marc Jacobs and Neiman Marcus – Live news
Luxury Daily’s live news from Dec. 10 – Frédérique Constant hosts lengthy Instagram contest; McLaren looks to Australia for new store; Marc Jacobs suggests gifts through party guests; Neiman Marcus hosts Hermès auction.
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Nordstrom, luxury brands, Mercedes-Benz and Jaguar – News briefs
Today in luxury marketing – US luxury retailers Neiman Marcus, Nordstrom quietly outperform stores for middle class; The other wealth gap: 5 luxe brands outpace online; Mercedes pulls ahead of BMW and Audi in luxury sector; Playing the name game: Jaguar CEO dubs upcoming five-door a sports crossover.
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An untapped advertising opportunity during the holidays
Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
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