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How marketers can adjust to YouTube dropping unskippable 30-second ads
YouTube is dropping support for the 30-second unskippable ad format, phasing it out over the course of the year, meaning video marketers will have to adjust their strategy to fit shorter video formats.
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Activia’s latest social video campaign offers empowering message for women
A new video campaign from Activia, optimized for mobile viewing, offers women an empowering message of self-confidence in the face of a world that is constantly downplaying what they can do.
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Instagram CPM is still lower than Facebook, but not by much: report
Instagram’s ad product is still relatively nascent, but a recent report from Nanigans proves that brands are growing fond of its development under the aegis of parent company, Facebook.
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Seventeen Magazine partners with Glam app for exclusive mobile looks
Seventeen Magazine is working with the Glam mobile application to bring a number of exclusive makeup looks to its mobile readers and customers.
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