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YouTube’s mobile fortunes take-off as smartphone content consumption grows – Mobile Marketer

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June 7, 2013

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YouTube’s mobile fortunes take-off as smartphone content consumption grows YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.
Please click here to read the entire story on Mobile Marketer here

Apple dealt setback in patent battle with Samsung, faces import ban
Apple is facing a probable import ban in the United States on earlier versions of the iPhone and iPad for allegedly infringing the South Korean handset manufacturer’s patents.
Please click here to read the entire story on Mobile Marketer here 
 
Subway counts on mobile to drive foot traffic via multichannel campaign
Subway is making mobile an integral touch point in a new promotion for Walt Disney Pictures’ upcoming film, “The Lone Ranger” by offering consumers prizes for buying food and drinks.
Please click here to read the entire story on Mobile Marketer here

What to expect at next week’s 2013 MultiScreen Summit
With the rise in multi-device consumers, executives from Sears, Build-A-Bear and Scripps Network will speak about the ongoing challenges and opportunities that marketers face nowadays in connecting with consumers.
Please click here to read the entire story on Mobile Marketer here 

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