YouTube’s mobile fortunes take-off as smartphone content consumption grows YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.
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Apple dealt setback in patent battle with Samsung, faces import ban
Apple is facing a probable import ban in the United States on earlier versions of the iPhone and iPad for allegedly infringing the South Korean handset manufacturer’s patents.
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Subway counts on mobile to drive foot traffic via multichannel campaign
Subway is making mobile an integral touch point in a new promotion for Walt Disney Pictures’ upcoming film, “The Lone Ranger” by offering consumers prizes for buying food and drinks.
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What to expect at next week’s 2013 MultiScreen Summit
With the rise in multi-device consumers, executives from Sears, Build-A-Bear and Scripps Network will speak about the ongoing challenges and opportunities that marketers face nowadays in connecting with consumers.
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