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Yoox serves up gifts at imagined dinner party
Italian fashion and design retailer Yoox is highlighting its eclectic gift assortment with a shoppable digital dinner party filled with tastemakers.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Fortnum & Mason asks for consumers’ insight to shape new Web site
British department store Fortnum & Mason is asking for feedback in regards to its new beta Web site to ensure the best experience for consumers.
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Missoni decorates Four Seasons Maui to share brand heritage
Italian fashion label Missoni is reaching consumers getting away from the cold in Hawaii with its first pop-up store and special decorations inside Four Seasons Resort Maui at Wailea.
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Luxury advertisers stand out in December’s Vogue via sensory tactics
Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.
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How marketers can leverage revamped iOS notification widget
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.
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Harrods, Mandarin Oriental, Porsche, Magellan Jets – Live news
Today in luxury marketing – Harrods entertains consumers at annual sale; Mandarin Oriental and Dior partner for guest package; Porsche reaches aspirational drivers with magic mirror; Magellan Jets offers limited-time discount for holidays.
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Fashion week, Jaguar Land Rover, Prada, Net-A-Porter – News briefs
Today in luxury marketing – Fashion week to leave Lincoln Center; Jaguar recalls 1,571 sedans in US for possible braking issue; Prada names jury for Prada journal; My-Wardrobe domain name bought by Net-A-Porter.
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Key techniques to get brands through holiday downloads
Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.
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