The French app is available on iPhone, Android and BlackBerry devices. Additionally, the app updates have been made to the company’s iPhone app.

“The main goal with the update was to increase the daily usage of the app by adding the shopping list features where users can create shopping lists and view deals related to the items,” said Yasha Sekhavat, senior manager of mobile applications at ShopWise, Montreal, Canada.

“We hope this shopping tool will help users in their everyday shopping needs and introduce a new way to find and discover deals,” he said.

Yellow Pages Group is a Canadian-based digital company that works with 340,000 local businesses and reaches more than eight million unique visitors per month.

Find me a deal
The ShopWise updates are part of Yellow Page Group’s broader marketing strategy to be a leader in digital shopping in Canada.

In addition to getting users to use the app more, ShopWise also updated the app to help consumers create their own tailored shopping experience.

The ShopWise app uses location to find the nearest local deals and offers for consumers.

Via the updated iPhone app, users can rate deals. This helps filter the number of deals and makes it easier for users to find what they are looking for.

Additionally, consumers can add individual stores to the favorites tab.

Users can create shopping lists in the app and view the specific deals associated with the products.

The app has also been updated to include simpler browsing for the coupon and freebie sections.

Deals overload
It is no surprise that consumers are often looking for deals on their mobile devices, often times while comparison shopping in-store.

Therefore, companies such as Groupon, LivingSocial and Google have been eager to enter the space by scouting out the best deals for consumers.

Additionally, shopping apps such as ShopWise have also positioned themselves as being a one-stop place for deals.

However, with the large number of companies itching for a piece of the deal space, consumers can feel overwhelmed with the number of options available to them.

To differentiate itself, ShopWise believes that location can be a big factor in targeting users.

“The proximity of a deal can compensate for the price,” Mr. Sekhavat said.

“That being said, it really depends of the product and service category and the consumer’s involvement toward the purchase. The more the consumer is involved the less the distance is important,” he said.

“The market definitely needs aggregators who have the ability to provide a personalized and engaging experience.”

Final Take
Lauren Johnson is editorial assistant on Mobile Commerce Daily, New York