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YCO uses iPad canvas to display luxury yacht collection – Luxury Daily

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August 4, 2011

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YCO uses iPad canvas to display luxury yacht collection
Luxury yacht company YCO is increasing vessel purchase, charter and management ease with the release of its first iPad application that displays yachts from companies worldwide.
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Audi returns to traditional advertising with Emmy sponsorship
German automaker Audi has returned to a more traditional advertising channel through a partnership with the Academy of Television Arts and Sciences.
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Starwood offers US Open giveaways to brand loyalists
Starwood Hotel and Resorts is offering an incentive for its preferred guests to rack up membership points, by staying at a property in August for access to the U.S. Open Tennis tournament.
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BMW encourages sustainability discussion with worldwide press
NEW YORK – German automaker BMW inaugurated its sustainability efforts in New York Aug. 2 with an exclusive preview of the BMW Guggenheim Lab to the New York and German press.
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Kenneth Cole uses multichannel fundraising to build Haiti wellness center
Kenneth Cole is continuing its social corporate responsibility campaign, Awearness, through a partnership with Soles4Souls to raise funds for the construction of a community wellness center in Haiti.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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Chanel, US retail stocks and Estee Lauder – News briefs
Today in luxury marketing – Chanel recalled a bunch of clothes that pose fire hazards; U.S. retail stocks sink lower.
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