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Yahoo pitted against Twitter as mobile advertising opportunities expand – Mobile Marketer

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December 8, 2014

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Yahoo pitted against Twitter as mobile advertising opportunities expand
Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
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Johnnie Walker powers alcohol safety message with free Uber rides
Scotch whisky brand Johnnie Walker’s leveraging of Uber’s capabilities to discourage partygoers from drinking and driving by offering 250,000 kilometers of free rides points to the ride-sharing service’s potential for marketers as adoption continues to grow.
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Fox Digital Entertainment offers mobile game to excite film fans
Fox Digital Entertainment has created a mobile game to ready and excite fans before the upcoming film Night at the Museum: Secret of the Tomb hits theaters.
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Virginia Lottery enriches security, communication via mobile messaging
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
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