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Omnichannel strategies needed in Chinese ecommerce: report
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
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Watchmakers flaunt virtuosity, classicism at SIHH 2015 via social media
For the 25th annual Salon International de la Haute Horlogerie, 16 of the world’s top watchmakers convened in Geneva Jan. 19-23 to unveil their most creative and avant-garde timepieces amid those who share a passion for horology.
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82pc consumers think online advertisers obtain too much personal information: report
Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.
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Berluti targets youth with new Tumblr
French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic.
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La Prairie creates shoppable moments through content
Swiss skincare maker La Prairie is assisting in the consumer journey with the introduction of a Collection Discovery Tool.
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Ralph Lauren validates eyewear craftsmanship in social video
U.S. fashion label Ralph Lauren is using a social video to highlight that all of its products, even those produced by a licensee, are held up to the same standard of quality.
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New York Times scans city neighborhoods for real estate insights
The New York Times is delving into neighborhoods with its “Block by Block” video series featuring locals from different areas within New York.
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Yacht Partners International brings mobile to yachting world
Brokerage house Yacht Partners International is easing the process of chartering, selling, managing and constructing a yacht with the YPI Selection mobile application.
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Top 5 brand moments from last week
Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.
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Michael Kors, Mr Porter, Penhaligon’s and Tag Heuer – Live news
Luxury Daily’s live news from Jan. 23 – Michael Kors unveils plans for largest Japanese flagship; Mr Porter includes consumers in movie scenes with GIF generator; Puig acquires Penhaligon’s to further prestige fragrance positioning; Tag Heuer picks It-girl model as latest ambassador.
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Jimmy Choo, Omega, Bentley and New York real estate- News briefs
Today in luxury marketing – Jimmy Choo revenues boosted by Asia; Costco’s deep discount ticks off a luxury watchmaker; Bentley drives Italian furniture line into the home; $100.4M sale at One57.
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6 tips to maximize the potential of luxury email campaigns
Email, a too-often-forgotten luxury marketing tool, especially in the age of social media, still delivers the highest rate of ROI of all marketing channels, with search engine optimization a distant second.
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7 areas for retailers to pay attention in year of cautious optimism
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
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