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XOJet opts for mobile site to reach on-the-go consumers – Luxury Daily

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April 9, 2015

XOJet's Challenger 300

XOJet’s Challenger 300

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Which high-end venues get the luxury seal of approval?
Luxury brands extend their dedication to quality to every aspect of their business whether it be a window display, an advertisement or an event for their most enthusiastic consumers.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Michael Kors leads licensed watchmakers in digital value: L2
In the last 15 years, consumer sentiment has shifted from apparel to accessories with nearly 20 global fashion brands signing licensing agreements with mass watchmakers such as Fossil, Movado and Timex.
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Tod’s adds humorous twist to social video
Italian apparel and accessories label Tod’s is taking a whimsical approach to advertise its spring/summer 2015 handbag by focusing on the type of woman who may carry the Cape.
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XOJet opts for mobile site to reach on-the-go consumers
Private aviation brand XOJet is bypassing a mobile application and focusing on its mobile-optimized Web site to adhere to affluent consumers’ reluctance to download too many apps.
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Bentley and St. Regis pair up to redesign suite with Continental influences
British automaker Bentley Motors is bringing its Continental GT range’s design to another medium with the renovation of a suite at the St. Regis Istanbul.
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W magazine’s April edition sees ad space gains of 36pc from year-ago
Brands such as Louis Vuttion and Chanel jockeyed for attention in the April edition of Condé Nast’s W magazine as springtime fashion shows its mood.
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Valentino, Condé Nast, Audi and Bergdorf Goodman – Live news
Luxury Daily’s live news from April 8 – Valentino boosts retail footprint with new Rome flagship; Condé Nast Center of Fashion & Design expands to Shanghai; Audi supports progressive mindset through Whitney Museum partnership; Bergdorf Goodman highlights exclusive Tom Ford selection via event.
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Michael Kors, Apple Watch, luxury automakers and Tesla – News briefs
Today in luxury marketing – Michael Kors: The jet set juggernaut; Apple Watch to rub shoulders with Rolex in Selfridges luxury Wonder Room; Luxury-auto makers in China target buyers with smaller cars; Cheapest Tesla gets more range, higher price in lineup shift.
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Mobile money flowing, it’s time to correct some mistakes
We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.
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