ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Xerox releases new take on a classic Super Bowl commercial in midst of stock split – Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Xerox releases new take on a classic Super Bowl commercial in midst of stock split
Xerox is putting a contemporary spin on its classic Brother Dominic Super Bowl spot from forty years ago—and debuting it on digital channels, to boot.
Please click here to read the full story on Mobile Marketer

Swarovski to surprise, delight with smartwatch category entrance
Precision-cut crystal maker Swarovski is teasing a new smartwatch that will be unboxed at Baselworld 2017 in Switzerland this March.
Please click here to read the full story on Mobile Marketer

YSL Beauty acquaints audience with ambassador through playful game
French label YSL Beauty is introducing its latest face via a recorded round of Truth or Dare.
Please click here to read the full story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free